What's Next

EXISTING MARKET

Step 1: The kind of product offering I believe should be next is a way for owners to look after their pets when they aren't home. This could be via interactive video, or an even more advanced robot that you can control from miles away.

Step 2: What should we be doing that we aren't planning to do? What do you think of my ideas of what customers might want next?

I had to speak with these people on the phone due to my full time job and lack of accessibility and time to find consumers in person, so I could not audio record them.

Interviewee 1: You should create pet specific robots for different types of pets, not just dogs or even just cats. You could have a dynamic hamster cage cleaning robot. I think your ideas are good though and will add to the product. - College pet owner with a dog and a lizard (a friend)

Interviewee 2: I think something you should think about doing next is have different levels of the product that cost different amounts for the different needs of the consumer. Such as a basic cleaning up robot and one with a lot more fancy features. In regards to your current ideas, I think you have began to think about way to include more customers, but this could be the way to doing that. - My mom

Interviewee 3: A great idea would be to plan to make your product available online or online through amazon since so many people are online shopping these days. Good idea about selling it with a partnership through PetCo though. -  my techy boyfriend

Step 3: What makes the most sense for my venture in terms of growing in my existing market is really listening to the demands of the consumer. Because my product is very new and innovative, I have no real idea of how consumers will respond. I think that after seeing my product put into play in the first few months of sales, I will be able to tell how to improve the product based on the needs of the consumer. 

NEW MARKET

Step 1: I think my main focus has been on making a profit from consumers in a B2C sense. Even though I have talked briefly about forming a partnership with a current pet store, I never say the pet store as a source of profit. After doing this exercise, I have realized that my product could be more focused in a B2B sense by selling the product completely to another store such as just selling my idea kind. I could also focus on selling my product at dog shows and to vets, animal shelters, pet day cares, and other businesses that take care of animals. 

Step 2: My venture product would create value for this new market by giving them a new product that they previously haven't been offered or had available. It would also make their lives a lot easier, businesses a lot cleaner, and some places could maybe even save money on hiring people to do the job of what my product will be doing. 

Step 3: How might my product help you? Do you have any new ideas for adaptations of my product?

I had to speak with these people on the phone due to my full time job and lack of accessibility and time to find consumers in person, so I could not audio record them.

Interviewee 1: You could give a discount if a certain business buys more than one. as an adaptation, you can size them to cover more space when they are cleaning larger areas.  - someone that works at a vet office

Interviewee 2: You could have a charity program where you donate a certain number of robots each year to animal shelters that can't afford to buy them.  - my friend that volunteers at an animal shelter

Interviewee 3: You idea will help keep my business efficient and keep my profit positive because I think people will want to buy your product.  - petco employ I talked to previously about my idea

Step 4: Reflect. I feel like a learned so much from this new market because it was a concept I hadn't thought about previously when imagining the success and evolution of my venture. I think I learned a lot about the advantages of selling to different types of markets and the different advantages that each consumer can have. I also REALLY liked the idea about donating my product to animal shelters in need. I think starting up a program like this will help out a lot and I would love to be a part of something that doesn't only make lives of regular people easier, but betters the greater good of the pet community.